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Thursday, April 20 • 3:40pm - 4:20pm
5 Steps to Implementing Analytics in an MSP Practice

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In this session, Harry Brelsford, the CEO of SMB Nation, will walk you through the five steps of implementing digital marketing and analytics as a way to convert leads to closed sales.

From using webinar analytics as a form of predictive/behavioral lead scoring to A/B testing via email campaigns to using HootSuite analytics for social media measurements, he'll explore how best to use specific tools that you likely already own or subscribe to and the most cost-effective methods you can implement immediately. As a bonus, you'll also discover the dirty little secret about the effectiveness of social media in B2B. 
Speakers
avatar for Harry Brelsford

Harry Brelsford

Founder, SMB Nation
Harry Brelsford is a well-known channel partner executive in the SMB channel and is currently the Senior Director of Business Development at CSG Services. He recently exited a Big Data predictive analytics startup. He is best known as the founder of SMB Nation, a community of managed... Read More →

Thursday April 20, 2017 3:40pm - 4:20pm MST
Grand Sonoran B
  Transformational Leadership

Attendees (8)